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The impact of project marketing on the projects finality. Eastern European Journal of Regional Studies

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cris.sourceIdoai:irek.ase.md:1234567890/1141
dc.creatorSavciuc, Oxana
dc.creatorCasap, Lucia
dc.date2021-02-23T11:32:29Z
dc.date2021-02-23T11:32:29Z
dc.date2015-06
dc.date.accessioned2023-11-13T10:20:57Z
dc.date.available2023-11-13T10:20:57Z
dc.descriptionSAVCIUC, Oxana, CASAP, Lucia. The impact of project marketing on the projects finality. Eastern European Journal of Regional Studies. June 2015, vol. 1, issue 1, pp. 49-58. ISSN 2537-6179; E-ISSN 1857-436X.
dc.descriptionIn the last years we assist at the level of the Republic of Moldova and also at international level at a trend to offer financial support with a special focus on project-based funding. Once with the appearance and development of the project concept, other related concepts are being developed such as project management or newly, we can also speak about the projects marketing. Until recently, the product marketing was intensely discussed; concepts such as services marketing appeared afterwards, but also the specific marketing for various branches, such as agromarketing, political marketing, etc. Given that fact that the projects are a product / service itself, at the moment, more and more often projects marketing is discussed.
dc.formatapplication/pdf
dc.identifier2537-6179; 1857-436X
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/1141
dc.identifier.urihttps://cris.ase.md/handle/123456789/3196
dc.languageen
dc.publisherASEM
dc.subjectRepublic of Moldova
dc.subjectproject
dc.subjectmarketing
dc.titleThe impact of project marketing on the projects finality. Eastern European Journal of Regional Studies
dc.typeArticle
dspace.entity.typePublication
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