Publication:
Current development trends of the cosmetic industry

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ASEM
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Abstract
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APRODU, Cătălina. Current development trends of the cosmetic industry = Tendințele actuale de dezvoltare a industriei cosmetic. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 165-168. ISBN 978-9975-3590-3-0 (PDF).
The global beauty industry is currently valued at $532 billion. However, like any other industry, the global beauty industry is also prone to constant change and growth. The ongoing pandemic and conflict situation has also severely affected this industry. That is why we need to understand the ongoing trends that will have a huge impact on the future of beauty and cosmetics. This will allow us to better understand the direction in which the global beauty industry is moving. We will outline the top trends that are expected to dominate the future of beauty and cosmetics. CZU: 687.5:339.138; JEL CLASSIFICATION: M31, M1, M2, L81; DOI: https://doi.org/10.53486/9789975359030.34
Keywords
digital marketing, global market, e-commerce, trade
Citation