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Promoting exports and marketing them at the level of Romania

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POPESCU, Maria Loredana, BUZOIANU, Ovidiu Andrei Cristian, DIACONU, Amelia, RUSALCA VELICU, Elena. Promoting exports and marketing them at the level of Romania. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 88-92. ISBN 978-9975-75-968-7.
The competition between countries, regions, groups of companies and individual companies is becoming increasingly complex, coming to globalization and trade liberalization. Constraints at the competitive level for companies, especially for SMEs, are very difficult to identify and overcome. International trade and the financing of trade must be in the wake of financial crises, but which has an impact on exporters worldwide and implicitly at present there is no full value. New rules and regulations for more prudent behavior with regard to banks and institutions can ensure an impact on exports as well as a precautionary relationship of the bank especially with SMEs. The current context of radical changes in the way of getting involved in international trade and in export, can then grant to companies, groups of companies, as well as manners in the care institutions in order to support a company for a famous application for better creation solutions for men, it also has some lasting competitive advantages
Keywords
export, marketing, promotion, SME’s
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