Publication:
Content marketing - captare de atenție a publicului

cris.sourceIdoai:irek.ase.md:1234567890/848
dc.creatorOnea, Cătălina
dc.date2020-12-08T12:39:46Z
dc.date2020-12-08T12:39:46Z
dc.date2020-06
dc.date.accessioned2023-11-13T10:02:00Z
dc.date.available2023-11-13T10:02:00Z
dc.descriptionONEA, Cătălina. Content marketing - captare de atenție a publicului. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 134-137. ISBN 978-9975-75-975-5.
dc.descriptionThe aim of the research is to emphasize the importance and effectiveness of content marketing. Content marketing is important, not only because it contributes to building trust, attracting potential customers and cultivating customer loyalty, but because it has become the new standard for the consumer. Study has shown that through content marketing we learn who we are addressing. Today, almost all online marketers use content marketing - 91% of B2B marketers and 86% of B2C. JEL: M310, M370
dc.formatapplication/pdf
dc.identifier978-9975-75-975-5
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/848
dc.identifier.urihttps://cris.ase.md/handle/123456789/1217
dc.languageother
dc.publisherASEM
dc.subjectcontent marketing
dc.subjectpromovation online
dc.subjectmedia advertising
dc.subjectproduct image
dc.titleContent marketing - captare de atenție a publicului
dc.typeArticle
dspace.entity.typePublication
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