Publication: Analiza concurențială a pieții de mobilă din Republica Moldova
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
DAMAȘCAN, Alexandru. Analiza concurențială a pieții de mobilă din Republica Moldova. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 130-133. ISBN 978-9975-75-975-5.
The main purpose of this research is to gather and evaluate information from the companies involved in furniture industry in Republic of Moldova. Industries can change rapidly. As such, it is vital for any company to be aware of what is happening around them to remain competitive. Conducting through market research that focuses on furniture industry in Republic of Moldova can provide long-lasting benefits that include: competitive benchmarking and analysis, trends in the market, pricing strategies, ideas for new product development and strategy planning for new marketing campaigns. This analysis is based on following research methods: documenting, observing and evaluation of gathered information, statistics and indexes analysis. JEL: L11; L20; L68
The main purpose of this research is to gather and evaluate information from the companies involved in furniture industry in Republic of Moldova. Industries can change rapidly. As such, it is vital for any company to be aware of what is happening around them to remain competitive. Conducting through market research that focuses on furniture industry in Republic of Moldova can provide long-lasting benefits that include: competitive benchmarking and analysis, trends in the market, pricing strategies, ideas for new product development and strategy planning for new marketing campaigns. This analysis is based on following research methods: documenting, observing and evaluation of gathered information, statistics and indexes analysis. JEL: L11; L20; L68
Keywords
furniture industry, competitive research, local market, industrial organization, consumers, statistics