Publication: Marketingul cercetării-dezvoltării și inovării: locul creației în circuitul de inovații
Date
Authors
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Volume Title
Publisher
ASEM
Abstract
Description
SAHARNEAN, Liliana. Marketingul cercetării-dezvoltării și inovării: locul creației în circuitul de inovații. În: 25 de ani de reformă economică în Republica Moldova: prin inovare și competitivitate spre progres economici:conf.șt.intern. consacrată celei de-a 25-a aniversări a ASEM: culegere de articole selective, 23-24 sept. 2016. Chișinău: ASEM, 2016, vol. 2, pp.262-269. ISBN: 978-9975-75-835-2.
The success of national economies is based on talent and the capacity to create, to produce innovations and to be competitive. Intellectual capital is considered to be the most important source of economic development. Human capital is being transformed in the intellectual capital, when it can provides competitive advantage and additional value. The purpose of this paper is to describe the creation process and explain the genesis of the multidimensional concept of the creativity process, and to represent a study on the creativity models and forms, which become more central to economic performance of an enterprise. JEL: J24, M1, M3, M5, O15, O3.
The success of national economies is based on talent and the capacity to create, to produce innovations and to be competitive. Intellectual capital is considered to be the most important source of economic development. Human capital is being transformed in the intellectual capital, when it can provides competitive advantage and additional value. The purpose of this paper is to describe the creation process and explain the genesis of the multidimensional concept of the creativity process, and to represent a study on the creativity models and forms, which become more central to economic performance of an enterprise. JEL: J24, M1, M3, M5, O15, O3.
Keywords
intellectual capital, human capital, innovation, creation process, knowledge economy, economic growth, competitive advantage, additional value