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The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization

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cris.sourceIdoai:irek.ase.md:123456789/1871
dc.creatorVaradaraj, A.
dc.creatorPrasanna Mohan Raj, M.
dc.creatorAnanth, S.
dc.date2022-01-24T11:28:40Z
dc.date2022-01-24T11:28:40Z
dc.date2021-12
dc.date.accessioned2023-11-13T10:19:01Z
dc.date.available2023-11-13T10:19:01Z
dc.descriptionVARADARAJ, A., PRASANNA MOHAN RAJ, M., ANANTH, S. The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization. In: Eastern European Journal of Regional Studies. December 2021, vol. 7, issue 2, pp. 182-207. ISSN 2537-6179, E-ISSN 1857-436X.
dc.descriptionDuring the last three decades, significant research has been undertaken on the characteristics and relationships of the marketing organization with the implementation of strategies. These are the structure, culture, processes, and influence and leadership characteristics of the marketing institution. However, there has been little attention given to the human resources management policies of the marketing staff. These policies are one of the strongest sensations of people and organizations, when properly implemented, to conduct themselves correctly. In this study, we show that mid-level marketer implementation of HR policies differ substantially in the type of marketing strategy adopted by the companies. Companies with aligned enterprise and marketing strategies have achieved considerably stronger performance than companies with unequalled business and marketing strategies. JEL: M10. DOI: https://doi.org/10.53486/2537-6179.7-2.10
dc.formatapplication/pdf
dc.identifier2537-6179; 1857-436X
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/1871
dc.identifier.urihttps://cris.ase.md/handle/123456789/2907
dc.languageen
dc.publisherASEM
dc.relationEastern European Journal of Regional Studies;vol. 7, issue 2
dc.subjectmarketing strategy
dc.subjectmanagement of resources
dc.subjectimplementation of marketing strategies
dc.subjecttypes of strategy
dc.subjectperformance
dc.titleThe Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization
dc.typeArticle
dspace.entity.typePublication
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