Publication: The role of university image and its impact to competitive advantage
Date
Authors
Journal Title
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Volume Title
Publisher
ASEM
Abstract
Description
JOMIR, Eudochia. The role of university image and its impact to competitive advantage. In: Development Through Research and Innovation - 2022 [online]: The 3nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 26th, 2022, Chişinău. Chişinău, ASEM, 2022, pp. 77-84. ISBN 978-9975-3590-5-4 (PDF).
A great competition among universities existing today is to attract and recruit new, the best and brightest students. This reality must be observed and analysed from various points of view to maximize competitive advantage. Universities must be able to face the challenges of globalization and are required to improve facilities and image of the high educational institutions. People are more selective and a good image or reputation will get better results and a better attractiveness of a university. Because of increasing interest for educational marketing field, this study aims to identify the role of university image in the process of choosing the institution by candidate students. CZU: 378.4:[339.138:371.15]; JEL: M31; I23; DOI: https://doi.org/10.53486/dri2022.07
A great competition among universities existing today is to attract and recruit new, the best and brightest students. This reality must be observed and analysed from various points of view to maximize competitive advantage. Universities must be able to face the challenges of globalization and are required to improve facilities and image of the high educational institutions. People are more selective and a good image or reputation will get better results and a better attractiveness of a university. Because of increasing interest for educational marketing field, this study aims to identify the role of university image in the process of choosing the institution by candidate students. CZU: 378.4:[339.138:371.15]; JEL: M31; I23; DOI: https://doi.org/10.53486/dri2022.07
Keywords
university image, Website, higher education, competitiveness