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Benchmarking-ul competitivităţii produselor. Studiu de caz.

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cris.sourceIdoai:irek.ase.md:1234567890/207
dc.creatorCristafovici, Profira
dc.creatorPanfil, Ion
dc.date2020-02-25T11:43:12Z
dc.date2020-02-25T11:43:12Z
dc.date2019-09
dc.date.accessioned2023-11-13T09:59:56Z
dc.date.available2023-11-13T09:59:56Z
dc.descriptionCRISTAFOVICI, Profira, PANFIL, Ion. Benchmarking-ul competitivităţii produselor. Studiu de caz. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 197-201. ISBN 978-9975-75-968-7.
dc.descriptionBenchmarking is a current concept and tool with a wide applicability in business marketing management, but which is currently under-implemented in the Republic of Moldova. The purpose of the present paper is to present the methodological approach of benchmarking, in particular of the benchmarking of the product competitiveness. The methods used are: opinion poll, method of comparing product characteristics. The obtained results allow the highlight of the most competitive product, as well as the possibilities of development based on the best experience. In conclusion, we mention the need to promote benchmarking in scientific research and the practical activity of businesses and organizations of all kinds, including public institutions. JEL: M11, M31.
dc.formatapplication/pdf
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/207
dc.identifier.urihttps://cris.ase.md/handle/123456789/753
dc.languageother
dc.publisherASEM
dc.subjectbenchmarking
dc.subjectproduct competitiveness
dc.subjectcomparative analysis
dc.titleBenchmarking-ul competitivităţii produselor. Studiu de caz.
dc.typeArticle
dspace.entity.typePublication
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