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Digital marketing - a comprehensive tool for the promotion of literature among young people

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cris.sourceIdoai:irek.ase.md:123456789/2550
dc.creatorCodrean, Violeta
dc.date2023-03-13T12:25:14Z
dc.date2023-03-13T12:25:14Z
dc.date2022-04
dc.date.accessioned2023-11-13T09:59:16Z
dc.date.available2023-11-13T09:59:16Z
dc.descriptionCODREAN, Violeta. Digital marketing - a comprehensive tool for the promotion of literature among young people = Marketingul digital – instrument comprehensiv de promovare a literaturii în rândul tinerilor. Coord. șt.: JOMIR, Eudochia. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 173-178. ISBN 978-9975-3590-3-0 (PDF).
dc.descriptionFrom ancient times, the book is an essential tool for changing mindsets that contribute to the evolution of mankind, cultivating an interest in reading conditioning humanity to progress and innovation. In the current context, there are minimal levels of interest in young people, compared to reading, which is largely due to technological development and the position of a student who attracts intense study in the chosen field of specialization. Due to the evolution of social networks and the increased interest of marketers for these applications, we started researching the impact of promoting (positive or negative) reading on Instagram, as an alternative to increase interest in reading. CZU: 339.138:004.738.5; JEL: M31; DOI: https://doi.org/10.53486/9789975359030.36
dc.formatapplication/pdf
dc.identifier978-9975-3590-3-0 (PDF)
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/2550
dc.identifier.urihttps://cris.ase.md/handle/123456789/659
dc.languageother
dc.publisherASEM
dc.subjectdigital marketing
dc.subjectsocial media marketing
dc.subjectreading
dc.subjectinternet
dc.subjectwebsite
dc.subjectsociological research
dc.subjectstudents
dc.titleDigital marketing - a comprehensive tool for the promotion of literature among young people
dc.titleMarketingul digital – instrument comprehensiv de promovare a literaturii în rândul tinerilor
dc.typeArticle
dspace.entity.typePublication
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