Publication:
Metoda PESTLE - strategie importantă în identificarea avantajelor comparative și competitive a sectorului vinicol în diverse economii naționale

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ASEM
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DAMEAN, Xenia. Metoda PESTLE - strategie importantă în identificarea avantajelor comparative și competitive a sectorului vinicol în diverse economii naționale. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 181-184. ISBN 978-9975-75-975-5.
In this article are presented information about the factors what have a influence on wine sector from Republic of Moldova and France. It is described the macroeconomic current situation that is reflected by political, economic, social, technological, legal and environment factors what have an impact on wine market. Also, there are identifying the weaknesses what could be transformed in opportunities and could increase the sales of wine products on international market. JEL: B17, F16
Keywords
viticulture, export, PESTLE analysis, trade, winemaking, international economy
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