Publication: Development of corporate business in the context of digitalization on the example of JSC “Belagroprombank”
Date
Authors
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ASEM
Abstract
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FILIPPOVA, Brigitta, STROGANOVA, Irina. Development of corporate business in the context of digitalization on the example of JSC “Belagroprombank” = Развитие корпорационного бизнеса в условиях диджитализации на примере ОАО «Белагропромбанк». In: Provocările contabilităţii în viziunea tinerilor cercetători [Resursă electronică]: Conf. şt. intern. studenţească, ISSC 2022: Culegere de articole ştiinţifice, Ed. a 6-a, 11-12 martie 2022. Chişinău: ASEM, 2022, pp. 435-437. ISBN 978-9975-155-87-8 (PDF).
The article considers the development of corporate business, its application in the banking sector, the bank's sales channel, as well as more detailed consideration of trends in communication with the client in terms of digitalization on the example of JSC “Belagroprombank”. CZU: 004.78:336.717(476); JEL: G21; DOI 10.5281/zenodo.6758953
The article considers the development of corporate business, its application in the banking sector, the bank's sales channel, as well as more detailed consideration of trends in communication with the client in terms of digitalization on the example of JSC “Belagroprombank”. CZU: 004.78:336.717(476); JEL: G21; DOI 10.5281/zenodo.6758953
Keywords
digitalization, sales channel, corporate business, affiliate sales, communication