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Evaluarea de marketing a capitalului intelectual al întreprinderii

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cris.sourceIdoai:irek.ase.md:123456789/2189
dc.creatorSaharnean, Liliana
dc.date2022-06-29T08:59:49Z
dc.date2022-06-29T08:59:49Z
dc.date2015
dc.date.accessioned2023-11-13T10:01:46Z
dc.date.available2023-11-13T10:01:46Z
dc.descriptionSAHARNEAN, Liliana. Evaluarea de marketing a capitalului intelectual al întreprinderii. În: Marketing, Comerţ, Merceologie: Evoluţii şi tendinţe în condiţiile globalizării economice: Culegere de lucrări a conf. naţ. cu participare intern., 27-28 noiem. 2014. Ediţia 1. Chişinău: ASEM, 2015, pp. 115-131. ISBN 978-9975-75-737-9.
dc.descriptionThe success of national economies is more dependent on the capacity to use knowledge, to produce using technology and to be competitive. Intellectual capital is considered to be the most important source of economic development. Whether called intellectual capital, intangible assests, intangible resources, knowledge resources, competitive advantage, customer capital, human capital, information, it is increasingly getting more and moreattention from both practitioners and researchers. The purpose of this paper is to propose a new model for explaining the genesis of the multidimensional concept of intellectual capital. For sound empirical approaches in this field, we first need to understand better what is meant by intellectual capital. This paper presents a complex analysis of the concept of intellectual capital and represents a study on the innovation and knowledge, which become more central to economic performance.
dc.formatapplication/pdf
dc.identifier978-9975-75-737-9
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/2189
dc.identifier.urihttps://cris.ase.md/handle/123456789/1178
dc.languageother
dc.publisherASEM
dc.subjectintellectual capital
dc.subjectintangible assets
dc.subjectknowledge
dc.subjectknowledge resources
dc.subjectknowledge assets
dc.subjectknowledge economy
dc.subjecteconomic growth
dc.titleEvaluarea de marketing a capitalului intelectual al întreprinderii
dc.typeArticle
dspace.entity.typePublication
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