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Analiza comparativă a activităților de merchandising în magazinele Kaufland și Linella

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cris.sourceIdoai:irek.ase.md:1234567890/845
dc.creatorTanasova, Nina
dc.creatorDoni, Cristina
dc.date2020-12-08T12:11:34Z
dc.date2020-12-08T12:11:34Z
dc.date2020-06
dc.date.accessioned2023-11-13T09:59:44Z
dc.date.available2023-11-13T09:59:44Z
dc.descriptionTANASOVA, Nina, DONI, Cristina. Analiza comparativă a activităților de merchandising în magazinele Kaufland și Linella. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 124-126. ISBN 978-9975-75-975-5.
dc.descriptionMerchandising is more than a beautiful arrangement of goods on the shelves - this is a part of the marketing process that determines the methodology for selling goods in a store. Good merchandising makes shopping easier for customers and gives them reasons to come back often and buy more products, becoming loyal. The purpose of this study is to find out the effectiveness level of merchandising in the Republic of Moldova by comparing two stores, using the observation and questionnaire method. JEL: M 31
dc.formatapplication/pdf
dc.identifier978-9975-75-975-5
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/845
dc.identifier.urihttps://cris.ase.md/handle/123456789/725
dc.languageother
dc.publisherASEM
dc.subjectmerchandising
dc.subjectsupermarket
dc.subjecthypermarket
dc.subjectrespondent
dc.titleAnaliza comparativă a activităților de merchandising în magazinele Kaufland și Linella
dc.typeArticle
dspace.entity.typePublication
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