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Utilizarea metodei „Mystery Shopping” pentru studierea satisfacţiei cumpărătorilor în cadrul pieţei imobilului cu destinaţie locativă

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cris.sourceIdoai:irek.ase.md:123456789/2180
dc.creatorRotaru, Olesea
dc.creatorChiriac, Lilia
dc.date2022-06-28T11:28:43Z
dc.date2022-06-28T11:28:43Z
dc.date2013-09
dc.date.accessioned2023-11-13T10:00:28Z
dc.date.available2023-11-13T10:00:28Z
dc.descriptionROTARU, Olesea, CHIRIAC, Lilia. Utilizarea metodei „Mystery Shopping” pentru studierea satisfacţiei cumpărătorilor în cadrul pieţei imobilului cu destinaţie locativă. În: 60 de ani de învăţământ economic superior în Republica Moldova: prin inovare şi competitivitate spre progres economic: conf. şt. intern., 27-28 septembrie 2013. Chișinău: ASEM, 2013, vol. 1, pp. 144-146. ISBN 978-9975-75-668-6.
dc.descriptionThis article aims to define the theory of “Mystery shopping” method, and the steps of implementation. Mystery shopping or a mystery consumer is a tool used externally by market research companies, or by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences. The “Mystery shopping” method, can be used in housing market research, and also when we study the customer satisfaction on this market.
dc.formatapplication/pdf
dc.identifier978-9975-75-668-6
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/2180
dc.identifier.urihttps://cris.ase.md/handle/123456789/829
dc.languageother
dc.publisherASEM
dc.subject„Mystery Shopping” Method
dc.subjecthousing market
dc.subjectconstructions
dc.subjectresearch
dc.subjectobservation
dc.subjectconsulting specialist
dc.subjectrealtor
dc.subjectconsumer behavior
dc.subjectconsumer satisfaction
dc.subjectalgorithm
dc.titleUtilizarea metodei „Mystery Shopping” pentru studierea satisfacţiei cumpărătorilor în cadrul pieţei imobilului cu destinaţie locativă
dc.typeArticle
dspace.entity.typePublication
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