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Metode de analiză a mediului de marketing al întreprinderii din sfera construcţiilor de imobil locativ

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cris.sourceIdoai:irek.ase.md:123456789/2181
dc.creatorChiriac, Lilia
dc.creatorRotaru, Olesea
dc.date2022-06-28T12:19:04Z
dc.date2022-06-28T12:19:04Z
dc.date2014
dc.date.accessioned2023-11-13T09:58:45Z
dc.date.available2023-11-13T09:58:45Z
dc.descriptionCHIRIAC, Lilia, ROTARU, Olesea. Metode de analiză a mediului de marketing al întreprinderii din sfera construcţiilor de imobil locativ. În: Analele Științifice. Universitatea de Studii Politice şi Economice Europene ”Constantin Stere”, 2014. Chişinău: USPEE, 2014. Ed. 2, vol. 2, pp. 64-72. ISSN 1857–4858; ISBN 978-9975-4449-3-4.
dc.descriptionA market environment analysis is an analysis of both the external and internal environments related to an organization. An economical tool for conducting a market environment analysis is the Political, Economic, Socio-cultural and Technological (PEST) tool, and also, Strengths, Weaknesses, Opportunities, and Threats (SWOT analysis, alternatively SWOT Matrix). This may be seen in the construction industrial, including housing construction and olso sphere of real estate construction. The named methods are some of the most important two methods used by companies in analyzing internal and external marketing environment. Also we can use David Nadler and Michael Tushman Model, Weisbord Six-Box Model, etc
dc.formatapplication/pdf
dc.identifier978-9975-4449-3-4
dc.identifier1857–4858
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/2181
dc.identifier.urihttps://cris.ase.md/handle/123456789/592
dc.languageother
dc.publisherUniversitatea de Studii Politice şi Economice Europene ”Constantin Stere”
dc.subjectmarket
dc.subjectmarketing
dc.subjectmarketing environment
dc.subjectinternal marketing environment
dc.subjectexternal marketing environment
dc.subjectPEST analysis
dc.subjectSWOT analysis
dc.subjectDavid Nadler and Michael Tushman Model
dc.subjectWeisbord Six-Box Model
dc.subjectindustrial sector
dc.subjectsphere of real estate construction
dc.subjectreal estate market
dc.subjecthousing market
dc.subjectdevelopment
dc.subjectfinancial potential
dc.subjectprofitability and risk
dc.titleMetode de analiză a mediului de marketing al întreprinderii din sfera construcţiilor de imobil locativ
dc.typeArticle
dspace.entity.typePublication
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