Publication:
Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City

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cris.sourceIdoai:irek.ase.md:1234567890/1181
dc.creatorVaradaraj, A.
dc.creatorCharumathi, D.
dc.date2021-02-25T11:59:38Z
dc.date2021-02-25T11:59:38Z
dc.date2016-12
dc.date.accessioned2023-11-13T10:20:23Z
dc.date.available2023-11-13T10:20:23Z
dc.descriptionVARADARAJ, A., CHARUMATHI, D. Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City. Eastern European Journal of Regional Studies. December 2016, vol. 2, issue 2, pp. 66-73. ISSN 2537-6179; E-ISSN 1857-436X.
dc.descriptionOnline shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without doubt. The study focuses on the impact of online shopping on the purchase behaviour of consumers in Chennai city. Questionnaire was used to collect the primary data. The sample size of the study was 150 and the sample design adopted was convenience sampling. This paper tried to find out the impact of online market towards purchase behaviour of consumers and gives suggestions to improve the same.
dc.formatapplication/pdf
dc.identifier2537-6179; 1857-436X
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/1181
dc.identifier.urihttps://cris.ase.md/handle/123456789/3110
dc.languageen
dc.publisherASEM
dc.subjectonline shopping
dc.subjectconsumers
dc.subjecte-marketing
dc.subjectInternet
dc.subjectpurchase behaviour
dc.titleImpact of Online Shopping on the Purchase Behavior of Consumers in Chennai City
dc.typeArticle
dspace.entity.typePublication
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