Publication: Мониторинговые исследования в маркетинге. Мониторинг - как инструмент информационной системы
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
CERCAS, Maria. Мониторинговые исследования в маркетинге. Мониторинг - как инструмент информационной системы = Monitoring research in marketing. Monitoring as an information system tool. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 137-140. ISBN 978-9975-155-43-4.
Every company needs reliable information as quickly as possible. Marketing research can provide such information. And one of the most relevant and effective research at the same time is monitoring. In this article I will analyze the effectiveness of monitoring and its implementation in the enterprise. JEL: I23.
Every company needs reliable information as quickly as possible. Marketing research can provide such information. And one of the most relevant and effective research at the same time is monitoring. In this article I will analyze the effectiveness of monitoring and its implementation in the enterprise. JEL: I23.
Keywords
monitoring, marketing research, competitiveness, making decisions, collection of information, analysis