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Impactul internaționalizării asupra strategilor de marketing a instituției de învățământ superior

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cris.sourceIdoai:irek.ase.md:123456789/2197
dc.creatorȘișcan, Ecaterina
dc.date2022-07-13T09:16:01Z
dc.date2022-07-13T09:16:01Z
dc.date2019
dc.date.accessioned2023-11-13T09:58:58Z
dc.date.available2023-11-13T09:58:58Z
dc.descriptionȘIȘCAN, Ecaterina. Impactul internaționalizării asupra strategilor de marketing a instituției de învățământ superior. In: Performanţe într-o economie competitive: conf. şt. intern., Ediția a 6-a, 23-24 aprilie 2019. Chişinău: S. n., 2019, pp. 132-135. ISBN 978-9975-3308-9-3.
dc.descriptionInternationalization has become not only one of the most current issues of higher education, but also a viable development strategy for indigenous universities under the current global environment. The opening of national economies and the need to increase the export of educational services justify the increased interest of university management in internationalization in the context of globalization of the world economy. Within the limits of the present study, the author aims to study the theoretical aspects regarding the internationalization of higher education, the factors that influence the process of internationalization, as well as the implications of internationalization on the marketing decisions of the higher education institution. JEL: M31, I23.
dc.formatapplication/pdf
dc.identifier978-9975-3308-9-3
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/2197
dc.identifier.urihttps://cris.ase.md/handle/123456789/620
dc.languageother
dc.subjectglobalization
dc.subjectinternationalization of higher education
dc.subjecteducational marketing strategy
dc.subjecthigher education services market
dc.subjectcompetitiveness
dc.titleImpactul internaționalizării asupra strategilor de marketing a instituției de învățământ superior
dc.typeArticle
dspace.entity.typePublication
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