Utilizarea instrumentelor de merchandising în crearea imaginii farmaciei

Publication:
Utilizarea instrumentelor de merchandising în crearea imaginii farmaciei

cris.sourceId	oai:irek.ase.md:123456789/491
dc.creator	Solomatin, Ala
dc.date	2018-06-18T06:40:17Z
dc.date	2018-06-18T06:40:17Z
dc.date	2017-09
dc.date.accessioned	2023-11-13T10:01:44Z
dc.date.available	2023-11-13T10:01:44Z
dc.description	Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 215-218. - Bibliogr.: p. 218 (3 tit.). E-ISBN 978-9975-75-893-2.
dc.description	Competitive growing makes the drug store owners to pay more attention creating the competitive advantages of their sales areas and the methods of winning customer loyalty. Among them is merchandising approach looking to form a positive image of the drugstore The purpose of the study is to know the practical aspects of applying merchandising in drugstores using research, observation and documentation methods. The result of this study highlighted the main elements that create the desired positive aspect of a drugstore. JEL CLASSIFICATION: M 31
dc.format	application/pdf
dc.identifier	http://irek.ase.md:80/xmlui/handle/123456789/491
dc.identifier.uri	https://cris.ase.md/handle/123456789/1170
dc.language	other
dc.publisher	ASEM
dc.subject	merchandising
dc.subject	image drug store
dc.subject	aspect
dc.title	Utilizarea instrumentelor de merchandising în crearea imaginii farmaciei
dc.type	Article
dspace.entity.type	Publication

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