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Psychological services sales management

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cris.sourceIdoai:irek.ase.md:123456789/2032
dc.creatorRailean, Elena
dc.creatorVarban, Irina
dc.date2022-05-04T07:39:39Z
dc.date2022-05-04T07:39:39Z
dc.date2022
dc.date.accessioned2023-11-13T10:13:09Z
dc.date.available2023-11-13T10:13:09Z
dc.descriptionRAILEAN, Elena, VARBAN, Irina. Psychological services sales management = Управление продажами психологических услуг. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 2, pp. 307-313. ISBN 978-9975-155-64-9.
dc.descriptionThe article highlights the features of the management of sales of services, in particular, psychological services. Effective management of sales of psychological services is based on the study of the market situation, competent segmentation of clients, thoughtful positioning of the psychologist, planning the concept of sales and mastering the technology of effective sale. DOI: https://doi.org/10.53486/9789975155649.46; CZU: [005:658.6]+[338.46:316.772.4]; JEL: I15
dc.formatapplication/pdf
dc.identifier978-9975-155-64-9
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/2032
dc.identifier.urihttps://cris.ase.md/handle/123456789/2228
dc.languageother
dc.publisherASEM
dc.subjectpsychological services
dc.subjectmarket
dc.subjectsales
dc.subjectеffective management
dc.subjectplanning of sales
dc.titlePsychological services sales management
dc.titleУправление продажами психологических услуг
dc.typeArticle
dspace.entity.typePublication
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