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Dezvoltarea marketingului educaţional: aspecte teoretice şi metodologice

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cris.sourceIdoai:irek.ase.md:123456789/139
dc.creatorŞişcan, Ecaterina
dc.date2016-05-30T18:24:43Z
dc.date2016-05-30T18:24:43Z
dc.date2016-03
dc.date.accessioned2023-11-13T09:59:48Z
dc.date.available2023-11-13T09:59:48Z
dc.descriptionPublicat în: Economica : Revistă ştiinţifico-didactică / Academia de Studii Economice a Moldovei ; redactor şef: Grigore Belostecinic. - Chişinău : ASEM, 2016. № 1. - P. 7-17. - Bibliogr.: p. 16 - Categoria B ISSN 1810-9136
dc.descriptionThe development of the knowledge-based economy, society computerization, globalization and regionalization processes, enhanced dynamics of labor markets, increased competition in the market for higher education etc. have generated profound changes at the level of universities in order to increase their competitiveness both domestically and internationally. These changes require the need for a new way of thinking and designing the activity of higher education institutions based on marketing principles. This article contains a theoretical approach to the concept of educational marketing through the development of marketing theories and models. JEL: M31, I23.
dc.formatapplication/pdf
dc.identifier1810-9136
dc.identifierhttp://irek.ase.md:80/xmlui/handle/123456789/139
dc.identifier.urihttps://cris.ase.md/handle/123456789/735
dc.languageen
dc.publisherEditura ASEM
dc.subjectmodelele de marketing educational
dc.subjectlogica dominantă a serviciilor
dc.subjectmarketingul holistic al serviciilor de învăţământ superior
dc.titleDezvoltarea marketingului educaţional: aspecte teoretice şi metodologice
dc.typeArticle
dspace.entity.typePublication
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