Browsing by Author "Varadaraj, A."
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- PublicationImpact of hedonic and utilitarian shopping motive on online purchase decision(ASEM, )
- PublicationImpact of Online Shopping on the Purchase Behavior of Consumers in Chennai City(ASEM, )
- PublicationThe Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization(ASEM, )